Fashion Week Sponsors


by Carol Cheng, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

In February, as a class, we had the opportunity to attend New York Fashion Week at Lincoln Center. As we entered Lincoln Center, I noticed a variety of sponsors and how they set up booths outside the fashion show. Some of the popular sponsors at this year’s fashion week were: Mercedes-Benz, TRESemme, SK-II, Tide, Papyrus, and Pandora. When looking at all the sponsors, I was drawn to the Mercedes-Benz display.  Two brand new sports cars were put on display for attendees to see. This was the main sponsor and is the most well-known sponsor for this event.

Next, we stopped at the TRESemme booth where the brand ambassadors told us about their products. At Fashion Week, they were offering the chance for attendees to have their hair styled. Next, we went to the SK-II booth, where we learned about their skin products and its origins in Japan. We learned that the aging of skin can be prevented from a certain type of yeast that is found in rice. SK-II also showed us their unique product, in which they can scan a person’s face and tell them how old their skin looks.

Next, we visited the Papyrus booth where they explained their partnership with Fashion Week. They provided invitations and cards for the event. Next, we stopped at the Papyrus booth, where they told us about their social media approach. Fashion week attendees were able to take pictures to show off their outfits, and this could be emailed or printed out instantly. Lastly, we stopped at the Tide booth, where they told us about their products and how it is important to wash our clothes with good detergent. I enjoyed learning from the sponsors and how each product was at Fashion week for a reason.

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Technological Advances at Epson Digital Couture

by Michaelangelo Attardo, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

We are currently living in a time where technological advances are happening faster than ever. These advancements, when combined with the right minds, have lead to several innovations in various fields. Epson is a company that has a strong desire to exceed customer expectations and constantly finds new ways to utilize recent advances in their digital printers.

Epson, founded in 1942 by Hisao Yamazaki, is a Japanese electronics company and one of the world’s largest manufacturers of printers, information-technology, and imaging related equipment. Originally beginning as a watch and timepiece manufacturer the Epson Company was chosen as an official time keeper for the 1964 Olympics. This position required a printing timer which led to Epson developing their first electronic printer. The company released a moderately successful printer in 1978 and after two years of development (1980) released a printer which began the best selling printer in America. The company officially took the name “The Epson Corporation” in 1982 and never looked back. In 1994 Epson released the first high resolution color inkjet printer and have been a leader in the digital printing market since.

Recently Epson along with Seventh House PR held a fashion show titled “digital couture”. Epson teamed up with designers from all over the Americas including: Argentina, Brazil, Colombia, Peru, Mexico, Costa Rica, Chile, Ecuador and the Caribbean in order to showcase their state-of-the-art dye sublimation printer, known as the SureColor F-Series. These printers allowed the designs to be printed directly on the fabric right there. The show was an exciting gathering of beautiful eye popping colors, vivid patterns, sharp blacks, and smooth blends on various types of clothing. What I found to be a unique touch was that the models remained stationary and the guests were the ones walking around similar to an art gallery.

These dye subliminal printers are the first models for Epson and are the first in the market in which every component of the printer is made by a single company. This allows Epson to market them at a more affordable rate to the consumer than competitors. These printers will allow fashion designers of all levels, especially aspiring ones that have limited financial means to bring their ideas to life on the spot at a quality that is hard to rival.

Epson and Seventh House PR put together a beautiful event that not only showcased one of the many benefits of modern technological advancements but also an exciting networking opportunity in a relaxed friendly environment.

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Super bowl 2015

by Cavin Gayle, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

The super bowl is Americas biggest television event and everyone has high expectations for the game and for the commercials. This year I watched the game at a friends house. We had all the super bowl neccesities from nachos to buffalo wings to ice cold beer. I also realized that the Super Bowl has become more of a social event than a sporting event. Most of my while the game was on was spent eating and joking around with my friends that I havent seen in a while. The Super Bowl is becoming less about the game and more about the advertising and the money that can be made from different things associated with it.

The super bowl came down to the Seahawks last offensive play when, with second down on the yard line, less than 30 seconds on the clock, a timeout available and a running back who is known as “Beast Mode” they decided to throw the ball which then got intercepted. This play costed the Seahwask the game and undoubtedly crowned the New England Patriots as the Super bowl champs. The game kept everyone on the edge of their seats until the very end. Almost as important as the super bowl game itself is the Super Bowl commercials. These are supposed to be some of the best television commercials all year. Last year everyone focused on ads with American symbolism. The ads for this years super bowl commericials had much more of a cinematic feel to them. The commercial were much more dramatic and evoked more emotions from veiwers.

Overall this years Super Bowl game itself was extremely exciting and kind of dissapointing in the final few seconds. The commercials were a little bit more lack luster than usual and the halftime show wasnt the best. However the wings and chips were amazing and thats all that matters.

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The Art Institutes Show

by Calvin Koh, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

Most people don’t get the opportunity to showcase their talents to the world when they’re in college. For twelve talented individuals from The Art Institute however, February 17th was their time to shine. The Art Institute Show was hosted by the school during Fashion Week 2015 to give twelve students/alumni the opportunity to show off their work on the runway. These twelve individuals have worked hard over the past couple of months, competing harshly against other students for this chance. Shows like these are a great platform for up and coming fashion superstars to show the entire industry what they’ve got. They are a great avenue for creative and hardworking students to gain the exposure that they need in order to succeed in a highly competitive industry such as theirs.

On the subject of the participants and their work, I was highly impressed with much of what I saw on the runway. When it comes to my own personal style, I like simple and understated. That being said, I was drawn to the pieces by Grace Ahn and Jamaree Eimmanassakul. Grace limited the use of colors in her designs to black and white, with a touch of yellow. I thought that was a very inspired decision. As I saw some of the male models walking the runway with her clothes, I thought to myself “I would wear that”. That’s how you know you’ve won me over. Jamaree’s designs, while not as eye-catching as those of the other designers’, still struck out to me for their simplicity. Her designs, especially the dresses, gave an off an aura of sophisticated chic.

A picture is worth a thousand words. As I look at this photo of model Megan Silcott walking down the runway, a thousand just isn’t enough to capture how I feel about this beautiful, strong, and inspiring woman. This is the face of an individual who, after having been faced with a life-changing tragedy at a young age, chose to rise above it all and not let her shortcomings dictate her future. For the past two years, Megan has been fighting a neurological disorder that paralyzed her entire body when she was only 16. As an able bodied individual, I cannot even imagine how terrified I would feel if I were in her position. Through the sheer force of her will and extended therapy sessions, Megan has been able to slowly regain movement in some parts of her body; enough to warrant an opportunity to walk during Fashion Week. I am genuinely inspired by the example Megan is setting and I wish her only the best in her future endeavors.

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Beck’s Grammy Acceptance Speech


The Grammy’s is easily considered by many as the most important night in the entertainment industry, This year all the elites came together once again at the Staples Center in Los Angeles to celebrate the previous year’s musical accomplishments. Besides just being a major night for those involved in the entertainment industry, the Grammy’s are important for everybody else; for CBS (the television channel that airs them), the other shows that air on the channel, the musicians, the labels, and of course the advertisers and the brands. Why? Because over 25 million viewers tune in, making it the perfect opportunity for endless exposure.

During the Grammy’s all brands ranging from Secret Deodorant to Denny’s Diners used social media in different ways in order to engage the consumers through real time marketing using the hashtag #grammys on Instagram, Facebook, and Twitter. According to Facebook, about 17 million people worldwide mentioned the event leading to almost 45 million interactions and on Twitter said there were 20.9 million tweets globally during the broad casting period.

While traditional advertisement and branding is always standard I noticed an unorthodox advertising scheme at this year’s ceremony. This year Kanye West stormed on stage during Beck’s acceptance speech as though he was going to interrupt the speech. This disturbance quickly began trending all over the Internet, and became the most talked about event of the night, overshadowing all the other aspects of the ceremony. This stunt made Kanye West and Beck the most relevant people of the night. In fact this made everyone know who Beck is and even listen to his music. The following week Kanye West continued his momentum from the Grammy’s and released a sneaker and a clothing line through Adidas. I found this to be the perfect reflection of the power of the Grammy’s from a marketing perspective.

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