The Arts Institutes MBFW Event is All About the Future

by Joseph Green, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

Recently, The Art Institutes held a fashion show during Mercedes Benz Fashion Week at Lincoln Center. For those who aren’t familiar, The Art Institutes prepares students for careers in the fields of graphic design, web design, interactive media, filmmaking, fashion design, and even interior design. With a duration of about an hour, The Art Institutes’ fashion show was easily one to remember. There were also a good number of designers that participated in the show, with unique ideas and visions that made them all distinctive from one another. From what I experienced, these designers put a lot of time, effort and money into designs.

The most memorable moments of the show were Megan Silcott’s appearances on the catwalk. Megan has an immune system disease that paralyzed her from the waist down. Regardless of the diagnosis, she was fully committed to her physical therapy and never strayed away from her goal to become a model. Doctors told Megan that she’d never be able to walk again but she proved them all wrong during Fashion Week. The fashion show began with her taking the catwalk first. Not a surprise, the audience gave her a standing ovation. The love the audience offered was so heartwarming, I was beyond happy to be a part of something like that.

The Art Institutions’ fashion show was also a huge success for student participators who showcased their work on a large scale at Mercedes-Benz Fashion Week. This offers students of The Art Institutions many opportunities to network and connect with other creative minds. Students are also promoted during these fashion shows because spectators in attendance can be potential customers. It’s the responsibility of student designers to showcase their best work here at high profile events like Fashion Week to showcase their best work and compete for customers.

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