Students Talk About The Art Institutes’ Designers at NYFW

By Natalie Look, Event Marketing Student, Fall 2015 The built up excitement and anticipation was already in full swing when we arrived Skylight at Moynihan Station.The opportunity to attend...

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Event-Marketing.nyc

My name is Dr. Iris Mohr, and I am an Associate Professor at the Tobin College of Business at St. John’s University. This blog is an extension of the...

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Fashion Week Sponsors

  by Carol Cheng, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University In February, as a class, we had the opportunity to attend New York Fashion...

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Technological Advances at Epson Digital Couture

by Michaelangelo Attardo, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University We are currently living in a time where technological advances are happening faster than ever....

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Latest News

Super bowl 2015

by Cavin Gayle, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

The super bowl is Americas biggest television event and everyone has high expectations for the game and for the commercials. This year I watched the game at a friends house. We had all the super bowl neccesities from nachos to buffalo wings to ice cold beer. I also realized that the Super Bowl has become more of a social event than a sporting event. Most of my while the game was on was spent eating and joking around with my friends that I havent seen in a while. The Super Bowl is becoming less about the game and more about the advertising and the money that can be made from different things associated with it.

The super bowl came down to the Seahawks last offensive play when, with second down on the yard line, less than 30 seconds on the clock, a timeout available and a running back who is known as “Beast Mode” they decided to throw the ball which then got intercepted. This play costed the Seahwask the game and undoubtedly crowned the New England Patriots as the Super bowl champs. The game kept everyone on the edge of their seats until the very end. Almost as important as the super bowl game itself is the Super Bowl commercials. These are supposed to be some of the best television commercials all year. Last year everyone focused on ads with American symbolism. The ads for this years super bowl commericials had much more of a cinematic feel to them. The commercial were much more dramatic and evoked more emotions from veiwers.

Overall this years Super Bowl game itself was extremely exciting and kind of dissapointing in the final few seconds. The commercials were a little bit more lack luster than usual and the halftime show wasnt the best. However the wings and chips were amazing and thats all that matters.

The Art Institutes Show

by Calvin Koh, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

Most people don’t get the opportunity to showcase their talents to the world when they’re in college. For twelve talented individuals from The Art Institute however, February 17th was their time to shine. The Art Institute Show was hosted by the school during Fashion Week 2015 to give twelve students/alumni the opportunity to show off their work on the runway. These twelve individuals have worked hard over the past couple of months, competing harshly against other students for this chance. Shows like these are a great platform for up and coming fashion superstars to show the entire industry what they’ve got. They are a great avenue for creative and hardworking students to gain the exposure that they need in order to succeed in a highly competitive industry such as theirs.

On the subject of the participants and their work, I was highly impressed with much of what I saw on the runway. When it comes to my own personal style, I like simple and understated. That being said, I was drawn to the pieces by Grace Ahn and Jamaree Eimmanassakul. Grace limited the use of colors in her designs to black and white, with a touch of yellow. I thought that was a very inspired decision. As I saw some of the male models walking the runway with her clothes, I thought to myself “I would wear that”. That’s how you know you’ve won me over. Jamaree’s designs, while not as eye-catching as those of the other designers’, still struck out to me for their simplicity. Her designs, especially the dresses, gave an off an aura of sophisticated chic.

A picture is worth a thousand words. As I look at this photo of model Megan Silcott walking down the runway, a thousand just isn’t enough to capture how I feel about this beautiful, strong, and inspiring woman. This is the face of an individual who, after having been faced with a life-changing tragedy at a young age, chose to rise above it all and not let her shortcomings dictate her future. For the past two years, Megan has been fighting a neurological disorder that paralyzed her entire body when she was only 16. As an able bodied individual, I cannot even imagine how terrified I would feel if I were in her position. Through the sheer force of her will and extended therapy sessions, Megan has been able to slowly regain movement in some parts of her body; enough to warrant an opportunity to walk during Fashion Week. I am genuinely inspired by the example Megan is setting and I wish her only the best in her future endeavors.

Beck’s Grammy Acceptance Speech

Anonymous

The Grammy’s is easily considered by many as the most important night in the entertainment industry, This year all the elites came together once again at the Staples Center in Los Angeles to celebrate the previous year’s musical accomplishments. Besides just being a major night for those involved in the entertainment industry, the Grammy’s are important for everybody else; for CBS (the television channel that airs them), the other shows that air on the channel, the musicians, the labels, and of course the advertisers and the brands. Why? Because over 25 million viewers tune in, making it the perfect opportunity for endless exposure.

During the Grammy’s all brands ranging from Secret Deodorant to Denny’s Diners used social media in different ways in order to engage the consumers through real time marketing using the hashtag #grammys on Instagram, Facebook, and Twitter. According to Facebook, about 17 million people worldwide mentioned the event leading to almost 45 million interactions and on Twitter said there were 20.9 million tweets globally during the broad casting period.

While traditional advertisement and branding is always standard I noticed an unorthodox advertising scheme at this year’s ceremony. This year Kanye West stormed on stage during Beck’s acceptance speech as though he was going to interrupt the speech. This disturbance quickly began trending all over the Internet, and became the most talked about event of the night, overshadowing all the other aspects of the ceremony. This stunt made Kanye West and Beck the most relevant people of the night. In fact this made everyone know who Beck is and even listen to his music. The following week Kanye West continued his momentum from the Grammy’s and released a sneaker and a clothing line through Adidas. I found this to be the perfect reflection of the power of the Grammy’s from a marketing perspective.

Amoeba Culture: The First Tour (Korean Hiphop)

by Samuel Choi, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

Over the years Korean pop, also known as K-pop, has been an industry where its gained international popularity all over the world. From number one girl group Girls’ Generation to the creator of the famous Gangnam Style dance, Psy, K-pop has been an influence and made its presence in the music industry. On the 28th of March, I had an opportunity to attend Music Enkor’s very own Amoeba Culture: The First Chapter Tour at Terminal 5. These high energy filled artists included singer Crush, rappers Dynamic Duo and Zion.T with special guest Primary.

From fans all over the states from Boston to Los Angeles, the event was a sold out event, filled with not only fans that were Korean but from all different back grounds. It was such a beautiful scene to see a diverse crowd who was into the Korean Hip-Hop Scene. There were lines formed for the VIPS, to early registration and general admission, wrapping around the building venue with at least a few hundred people before the show. The VIP ticket holders were guaranteed a free snapback hat, early entry as well as a chance to win an autograph signed poster.

Tour merchandises designed by Profound Aesthetic were sold at limited quantity before the show and was sold out by the end of the show. As I helped out the Profound team with sales of the tour merchandise, it was surprising to see some of the fans with tour merchandise already on. Waiting on line for 2 hours before the show, the fans’ dedication was truly displayed.

As this was Amoeba Culture’s first tour in the states, the event was a significant moment for these artists, who for majority of them, came to New York for the first time. Glowsticks were distributed to the crowd and the artists executed just as I expected them to, providing an interactive fun-filled environment. At the end of the show, for the VIPS who received a snapback, some of them had duct tape taped on under the brim which indicated a raffle winner for the autographed posters.

Overall I was very impressed with the turnout of the concert. Majority of its marketing were via social media platforms (i.e. Instagram and Facebook) as well Korean music blogs. I really liked the raffle idea in how some VIPs were able to receive a signed poster as well as the idea of distributing free snapbacks to them. All the sponsors benefited out of the event as their logos were placed all over the venue, including the company I intern for, Profound Aesthetic.

I want to give a special shout out to Dave Wu for giving me the opportunity to help out at the venue and have an awesome time. From the fog machines, lights to the performances, the energy at this event was indescribable. Make sure you attend a K-pop or Korean Hip-Hop concert next time! You will not regret it!

International Pillow Fight Day

by Kyle Puskar, Spring 2015 Marketing Student, Tobin College of Business, St. John’s University

On Saturday, April 4, I attended the along with tens of thousands of people in more than 100 cities worldwide. The pillow fight has become a semi-annual international event where people head to the streets for what as the seventh annual International Pillow Fight Day. This year’s event includesd cities across four continents including Shanghai, Seattle, Buenos Aires, Budapest, and of course New York. The annual pillow fight is part of an “urban playground” movement organized by New York- and Toronto-based Newmindspace, which has planned playful, free, large-scale activities on a global scale since 2005. I had actually bumped into one of the creators of Newmindspace, Kevin Bracken, at the end and was able to speak to him briefly. He said more than 250 cities have participated in the event since they started. In some cities, the spectacle has grown to include after-parties and even charity fundraisers. In New York, Newmindspace donates leftover pillows to a homeless shelter in the West Village and other groups. Luckily it was a beautiful day in Washington Square Park where we all met up and must have been at least a few hundred people. Some people were dressed in pajamas or regular clothes, and some even had on costumes of knights or super heros.

It was my first time attending this event. My roommate had told me about it the week before and said he went last year and had a ton of fun, so we decided to check it out this year. It was a fun way to start off my holiday weekend. As for marketing, I hadn’t really heard of it before until my roommate told me about it last week. For an event like this my expectations were pretty low, I didn’t know how many people could’ve possibly turned out but it definitely exceeded my expectations. I didn’t really see any promotion around the city or even online on social media. I think events like these really make their way around by word of mouth. I know I had to have told at least a dozen people by the time it was over. I also think events like these happen to gain momentum every year they are held. It seems like every year they have a bigger and bigger turn out, and I think that has to do with the fact that we are in the biggest city in the world. People walking by on the street or cutting through the park are dragged into the event by their curiosity, and the ones who attend the event go on to post their experience on all platforms of social media.